A shot glass might be the traditional option but a larger glass-even a wine glass-allows the spirit to breathe for maximum enjoyment. And, when serving it, choose a larger glass. If you’re going to mix it, aim for subtle flavors rather than bold pours. While you could make the most of mixers when drinking tequila, you’re in danger of masking the bottle’s unique flavors when doing so. You’ll never experience the cliche tequila burn when drinking Clase Azul, which means neat is the way forward when enjoying it. It’s also one you don’t really need ice for. Serving at room temperature allows this spirit to shine, without being diluted with colder surroundings. It’s not a bottle that should be chilled-even the Plata. You want to ensure your Clase Azul is served at room temperature. This premium spirit changes the very definition of tequila, in a bottle that should be drunk as slowly as is humanly possible. While the tequila of your youth might have been thrown back with a squeeze of lime and a barely disguised look of mild horror, Clase Azul sits right at the other end of the spectrum. You’ll spot the difference between drinking Clase Azul tequila and lesser brands before you’ve even taken a sip of this seriously smooth spirit. This purpose-driven company also paves the way towards sustainable practices, ensuring its land is farmed ethically, its packaging is chosen carefully and its agronomic engineers understand best practices all around. Working with Clase Azul gave them an opportunity for food, childcare, transport, and an income. Around 80% of its employees in Mexico are women who grew up in poverty or without education. It’s also a brand that has far more to show off about than just its liquid gold. These incredible bottles were designed to look backward at the brand’s cultural heritage while celebrating its forward-thinking practices. Created in the mountainous Mexican town of Santa Maria Canchesda, each of the brand’s bottles is hand-sculpted and hand-painted by a local artist using the Mazahua people’s ancient techniques. You’ll never find two identical bottles of Clase Azul Tequila. And the demand is something that’s never really slowed down. That dedication to art and luxury certainly paid off: the most expensive bottle of Clase Azul sold for $30,000 as part of a miniature collection to celebrate Clase Azul’s 15th anniversary. While Lomeri never set out to create premium tequila sold at top-level prices, he quickly began to understand the desire and the exclusivity that came from owning one of these one-of-a-kind bottles. In 2007, he sold a $1,200 bottle of dark amber Clase Azul Ultra and things began to scale from there. Bottles sold for around $100 before things stepped up a notch. Lomeri released his first bottle of Clase Azul in 2000, after 12 months of aging. Two initial attempts to create something smooth and delicious didn’t take off before he went back to the figurative drawing board and started from scratch.Ī tacky sombrero was quickly disregarded for branding and, after Lomeri went back to school to study luxury marketing, was replaced with a unique, hand-crafted ceramic bottle designed to be celebrated and upcycled revered the same way the spirit inside would be. Mexican founder Arturo Lomeli had two big interests in life: art and ceramics, and creating a tequila brand. ShOP NOW A legacy to Mexico’s creative and cultural heritage Clase Azul Tequila price and bottle sizes BottleĬlase Azul XX Anniversario Reposado TequilaĬlase Azul Unveils Dia De Muertos Joven Edition Tequila And that’s done in a way that continues to garner nothing but respect and admiration. Launched in 1997 with a determination to highlight the heights of luxury in the world of Mexican drinking, Clase Azul has risen into something far beyond a simple spirits company.Ĭombining a three barrel blended aging process, a unique yeast strain, and very ripe highland agaves, Clase Azul promises to revitalize the tequila industry on its own terms. This luxury tequila brand is at the top of the game when it comes to a beautiful drinking experience, enjoyed in hand-crafted ceramic bottles that you’ll proudly display long after you’ve taken the final sip from the bottle. Authenticity, decadence, and an artistic streak: just a few of the words you could use to describe Clase Azul tequila.Ī brand that’s determined to go its own way-even recently turning down a $1 billion offer that would require handing over partial control-it’s a tequila you can trust, right through from its working conditions and sustainability approach to its unbeatable creamy, fruity, flowery appeal.
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